Are you a digitally savvy communicator with experience in community growth and social media management? Do you love taking photos and turning company updates and happenings into engaging content across social platforms? Do you love cannabis? Then apply to join our team! Kronic Relief is looking for a Social Media and Community Outreach Manager. Reporting to the Marketing Director, you’ll be responsible for owning the brand’s content calendar and implementing our marketing plan across touchpoints.

Responsibilities:

• Collaborate with the marketing director to help implement the marketing plan across social media
• Develop and implement a social media strategy, including defining the most important KPIs
• Create and maintain an editorial calendar that outlines the key dates relevant to the KR brand, its stakeholders, and the cannabis community at large
• Own the overall content production flow for the KR brand across social media, including planning and posting on Instagram, Twitter, Facebook, and other relevant social media platforms
• Manage the day-to-day handling of all social media channels and adapt content to suit different channels
• Monitor the web for interesting content and brand mentions
• Produce high-quality imagery and multimedia content for social media in the look and feel outlined in the social media style guide
• Write captions in the voice and tone outlined in the social media style guide using relevant and trending hashtags where appropriate
• Support marketing director in the development of email newsletters, including writing copy and supporting with design
• Proofread website copy
• Capture and edit important brand moments on Instagram stories for real-time distribution
• Spend a minimum of 10 hours weekly engaging with key stakeholders across social media (liking, commenting, and following)
• Communicate with industry influencers and accounts to build a strong network
• Manage and facilitate social media communities by responding to relevant posts and developing discussions where appropriate
• Help CEO maintain and grow his personal brand presence by executing a thoughtful content strategy that ladders up to an editorial vision
• Stay up-to-date with the latest social media trends, best practices, tools, and technologies
• Present key metrics to the Senior Management team
• Reach out to dispensaries, including cold-calling, emailing, and in-person site visits

The ideal candidate should have: 

• Exceptional communication skills, both written and oral
• The ability to take initiative and own both large projects and small details of other marketing activities
• A team player mentality, as we are a small but mighty team
• The ability to multitask and prioritize
• Experience working in the cannabis industry would be a plus

To Apply: