ABOUT THE BRAND
Kronic Relief is a privately held Canadian craft cannabis LP offering a suite of products, including flower, edibles, concentrates, and topicals. We were a legacy market producer with over nine years of experience growing efficient, high-quality cannabis.
Kronic Relief Facility Tour – May 2021
BRAND BELIEFS
1. CANNABIS IS MEDICINE
In addition to its recreational purposes, we strongly believe in the healing power of the plant. The quality of life and enhanced well-being that can be achieved through cannabis products is at the very core of our brand.
2. CANNABIS IS NOT A CRIME
Cannabis has been used to criminalize and persecute black people and people of colour. We’re reclaiming that narrative and creating a shared cannabis culture across Canada and beyond.
3. YOU VALUE YOUR MONEY
You support the brands whose products meet your standards. You’re sick and tired of spending top dollar on sub-premium products that masquerade as dank cannabis. We know you value your money so we are going to provide only the best.
MISSION STATEMENT
VISION STATEMENT
ABOUT THE FOUNDER
Steven Conville
Our story starts with our founder’s personal experience of chronic pain and the quality of life he found in the healing power of the plant…
Steven has twenty years of experience in the financial industry overseeing over $750 million in assets. He is a Certified Financial Planner Licensee (CFP), a Fellow of the Canadian Securities Institute (FCSI), and has a Canadian Investment Manager designation (CIM). Steven was licensed to sell securities in both Canada and the United States.
“The heights by great men reached and kept were not attained by sudden flight, but they while their companions slept, were toiling upward in the night.” – Henry Wadsworth Longfellow
For more information you can visit Steven’s personal website or follow him online.
BOARD OF DIRECTORS
STEVEN CONVILLE
Chairman & CEO
Steven and his team are positioned to facilitate the massive pent up demand for quality cannabis in Canada. Furthermore, many hours have been spent learning, acquiring and developing over 125 strains, 50 different edibles and several topical creams that exhibit exceptional value based on current cannabis market trends based on consumer demand.
BRANDON NOGUEIRA
Secretary & Marketing Director
Brandon has over 10 years experience creating marketing material for several successful companies around the world. Brandon’s experience also includes cannabis branding and marketing which he gained over an eight year period with the Toronto Global Marijuana March marketing team.
DR JODI GRENIER MD, FRCPC
Director
Staff Physician Mental Health Lecturer at the University of Toronto. Clinical Psychiatrist at the Trillium Health Partners – Mississauga Hospital where she has a large and diverse practice. She also works with patients who have suffered brain injuries such as concussions or CTE at iScope Concussion and Pain clinic.
KEN HOOD
Director
Ken Hood, serial entrepreneur, real estate developer, has been making waves in North America since he co-founded Quest Telephone Chat service in the early 90’s. Since he sold that company to Bell Media, whether it’s automotive dealerships or office towers Ken is a Canadian success story.
DR ASHOK MADAN PHD
Director
Dr. Madan has over ten years experience with Canada’s ever-changing Marihuana for Medical Purposes Regulations (MMPR) formerly known as Marihuana for Medical Access Program (MMAR). Ashok has provided council to many people filing MMAR/MMPR forms to help ensure they meet and understand the proper criteria needed to conform to Health Canada’s guidelines.
ADVISORY BOARD
ALFRED APPS
Senior Partner – Miller Thomson LLP
Alfred is recognized as a leading counsel in restructuring, M&A, private equity fund formation and investment, structured finance, and infrastructure finance. In addition to Lexpert, he has been ranked by UK-based PLC as one of Canada’s leading lawyers in many of these fields.
DR. DOMINIC ROSSO
Interventional and Diagnostic Neuroradiology – Trillium Health Centre
Dr. Rosso, Director of Interventional and Diagnostic Neuroradiology at Trillium Health Centre, has performed thousands of specialized procedures since joining in 1998. His expertise has dramatically improved patients’ quality of life and saved the lives of many more.
PAT MCCUTCHEON
Chairman of the Board & Co-Founder – MediPharm Labs
Under Pat’s visionary leadership, MediPharm Labs emerged as a leading specialized contract manufacturing organization (CMO) for Canada’s newly legalized adult-use market, while simultaneously building a multi-jurisdictional, GMP-certified platform to supply the global medical cannabis market.
MARSHAWN LYNCH
Retired NFL Legend – Beast Mode | Dodi Blunts
Former NFL running back nicknamed “Beast Mode” for his powerful running style and ability to break tackles. Owner of the Beast Mode and Dodi Blunts brands. Marshawn has a lifelong love affair with cannabis and has been giving back to his community with the Fam 1st Family Foundation.